After an agonizing year long search Apple Inc. (NASDAQ:AAPL) has finally found someone to run its retail locations and online store. Effective next spring current Burberry (BURBY) CEO Angela Ahrendts will join Apple in the created role of senior vice president and member of the executive team reporting directly to CEO Tim Cook.
With this hire, Apple isn’t just filling a job vacancy. This is a statement. Ahrendts is an internationally respected merchant at one of the world’s prestige brands. During her seven years in the top job, Burberry’s revenues have nearly tripled and shares rose more than 300%. She’s social media savvy and proved it with the company’s Spring/Summer 2013 teaser video starring Romeo Beckham went viral.
Forget the gold iPhone, the iOS tweaks and mini-iPad form factors. Disredard the 5c color scheme entirely. Angela Ahrendts is by the far the smartest, boldest move Tim Cook has made as Apple CEO. Bringing her on board announces Apple’s commitment to staying out of the commodity war with déclassé operations like Samsung (SSNLF).
Watch the video below on why hiring Angela Ahrendts is best thing to happen to Apple in years:
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