Apple Inc. (AAPL): The Gold Standard

brandIt’s no secret. Apple Inc.’s (NASDAQ:AAPL) cheap. Competitive pressures from other large tech companies have investors wondering if Apple will be able to stay on top. Consumers, however, are more certain about how they feel about Apple. The latest report from MarketingWeek suggests customers are enthused with the company’s products. Apple’s brand, the report states, is more valuable than ever.

In the video below, Fool contributor Daniel Sparks explains this great disconnect between Apple’s stock price and how consumers feel about Apple’s products.

There’s no doubt that Apple is at the center of technology’s largest revolution ever, and that longtime shareholders have been handsomely rewarded with over 1,000% gains. However, there is a debate raging as to whether Apple remains a buy. The Motley Fool’s senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on reasons to buy and reasons to sell Apple, and what opportunities are left for the company (and your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.

Related ETF: Technology Select Sector SPDR (NYSEARCA:XLK)

Top 10 Holdings (62.38% of Total Assets) as of 4/22/13
Company Symbol % Assets
Apple Inc. AAPL 14.02
International Business Machines IBM 7.54
Microsoft Corporation MSFT 7.28
Google Inc. GOOG 7.15
AT&T Inc. T 6.80
Verizon Communications Inc. Com VZ 4.77
Oracle Corporation ORCL 4.05
QUALCOMM Incorporated QCOM 3.90
Cisco Systems, Inc. CSCO 3.76
Intel Corporation INTC 3.11

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