Dunkin’ Donuts has set its sights on California. This week the doughnut and coffee maker said it will open five locations in California this year, sooner than previously expected. The company’s California expansion will grow to 54 new stores in Southern California over the next few years. The new branches will be located in Downey, Long Beach, Modesto, Santa Monica and Whittier; specific locations and opening dates will be announced this summer.
Southern California could be a challenging market for Dunkin’ to conquer: kale salads are on every restaurant menu and vegan, wheat-free eateries are popular with locals. Dunkin Brands Group Inc(NASDAQ:DNKN) CEO Nigel Travis shrugs off these concerns.
“Franchise owners think our products will do well in California,” he tells The Daily Ticker. There are currently three existing, non-traditional Dunkin’ Donuts stores in California but the fast-food retailer expects to have as many as 1,000 in the state.
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