ETF Securities Launches Service To Help Asset Managers Build and Launch Their Own ETFs

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September 9, 2013 3:53pm ETF BASIC NEWS

etf-securitiesETF Securities has launched CANVAS, a service enabling asset managers from around the world to build and launch white-labelled ETFs in Europe.

CANVAS will provide a number of ETF-based solutions, including the ability to build ETFs using ETF Securities full infrastructure, set up a bespoke ETF platform, convert existing UCITS funds into ETFs or add an ETF share class into a UCITS fund. As pioneers in developing exchange traded products (ETPs), ETF Securities has offered ETFs since 2008 and plans to use its expertise to help bring new entrants to the ETF market, creating more choice for investors.

Commenting on the launch of CANVAS, Matt Johnson, Head of Distribution EMEA, ETF Securities said:

“Asset managers have been steadily increasing their own use of ETFs for some time and recognize that it is one of the highest growth areas within the industry with approximately US$350bn invested in Europe alone. However, many do not have the infrastructure, expertise or resources to build their own products. CANVAS provides an easy and efficient way for them to launch ETFs, relying on ETF Securities’ years of proven expertise and infrastructure. To date we have already received strong interest from asset managers in Europe, the US and China.”

There has been a tenfold increase in ETF assets over the last decade2. ETF Securities expects the market to continue to grow more than 50% over the next 2 years as investors become more aware of the cost advantages, transparency and ease of use that ETFs offer over many other traditional financial vehicles. Institutional and retail investors are increasingly using ETFs to gain regional exposure to developed and emerging markets as well as to access specific asset classes. Widening and deepening distribution channels across market segments and regions, and increasing market awareness of ETFs, are expected to further drive demand for these investment products.

Matt Johnson adds: “As we are in constant contact with our investor base, we are able to respond quickly to their needs. The launch of CANVAS is one of a number of new initiatives we are working on that will expand our business into some new and exciting areas.”

CANVAS offers its expertise to provide a comprehensive choice of ETF-based solutions to passive and active asset managers. Its open architecture model supports a broad range of services from the development to the full management of an ETF, with a focus on speed to market as well as capital and resource efficiency.

ETF Securities will continue to provide its own existing range of UCITS ETFs to investors, which will be serviced by the CANVAS team. For more information on CANVAS, please visit


CANVAS is an innovative service that provides white-labelled ETFs to the asset management industry. Launched in 2013, the service offers multiple options including the ability to:

  • Build ETFs
  • Set up a bespoke ETF platform
  • Convert existing UCITS funds into ETFs
  • Add an ETF share class into a UCITS fund

CANVAS offers a number of services for each of these solutions ranging from the development to the full management of the asset manager’s ETF.

The platform supports physical and synthetic replication, thereby giving asset managers the choice of replication for their ETF (e.g. physical for underlying exposures which are efficient to replicate physically and synthetic for underlying exposures that have limited or restricted access).

CANVAS is fully supported by the experience and infrastructure of the ETF Securities group in providing asset managers with this service.

About ETF Securities

ETF Securities is one of the world’s leading, independent exchange-traded product providers and a pioneer in commodities. Our work in this asset class is complemented by a range of other alternative investment solutions including currencies and thematic equities. We are dedicated to developing liquid, transparent investment products that can be traded on world stock exchanges.

The company has a strong history of product innovation and this remains a key tenet of our guiding philosophy. Our management team listed the world’s first gold exchange-traded commodity in 2003, and many other market-leading investment solutions have since followed. Today ETF Securities offers what we believe to be the world’s most comprehensive range of exchange-traded commodities and as at 30 August 2013 was responsible for US$21.9 billion in global investor assets. The company launched its ETF range in 2008.

We strive to exceed the expectations of commodity investors worldwide by aiming to deliver best of breed product, insightful investment research and excellent client service.

To learn more about ETF Securities go to:

For further information, please contact the press office on: T: +44 (0) 20 7448 4330 E: [email protected]

Important Information

This communication has been provided by ETF Securities (UK) Limited (“ETFS UK”) which is authorised and regulated by the United Kingdom Financial Conduct Authority (the “FCA”).

This communication is only targeted at qualified investors as such term is defined in Directive 2010/73/EU and professional investors as such term is defined in Directive 2004/39/EC.

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