Diane Alter: Reports of Facebook Inc’s (NASDAQ:FB) demise among teens appear to have been greatly exaggerated.
According to a recent study from Forrester Research, titled “Why the Sky Isn’t Falling on the World’s Favorite Social Network,” Facebook is still the go-to site among youth for social media.
Forrester asked 4,517 teenagers between the ages of 12 and 17 about their social media use. The teens were not just asked if they use social sites like Facebook, Instagram, Snapchat, and Tumblr. They were also asked if they visited those sites “about once a day,” “at least a few times each day,” and even if they were on any of the sites “all the time.”
The results clearly revealed Facebook remains teen users’ favorite social media site – by a long shot.
Indeed, more than three-quarters of online teens presently use Facebook. That’s two times as many who use Pinterest, Tumblr, or Snapchat.
What’s more, 28% of teens who are on Facebook say they use it “all the time.” That was a higher percentage than teens said about any other social media site.
The research firm also found that nearly half of the respondents are currently using Facebookmore than they were a year ago.
Moreover, Forrester researchers predict that increasing smartphone usage will drive even more teens to Facebook, since its mobile app is one of the most widely used in the world.
“As today’s 12- and 13-year-olds grow into 16- and 17-year-olds, it’s likely their Facebook adoption will increase further,” wrote Nate Elliott and Gina Fleming, the report’s authors.
Those words, and the Forrester report, no doubt have Facebook executives – in addition to Facebook stock investors – breathing a sigh of relief.
Here are more details from the FB usage report…