Just as important as daily active user count is the amount of time users stay on the site, otherwise known as the engagement rate.
Advertisers closely watch this figure. You see, the longer a user stays on the site, the more ads they see and the more likely they are to click on an ad to make a purchase.
Facebook continues to add new features to keep members coming back often and staying on the site longer. Some of these new additions, like a new microphone app allowing Facebook to listen to what a user is doing, and an opt-in “Nearby Friends” app providing real-time location sharing, have raised privacy issues. FB has so far managed to shrug off such concerns.
Of the industry experts that follow FB stock, five have an “Overweight” rating on the stock, 34 have a “Buy,” and four maintain a “Hold.” There are no “Underweights” or “Sells.” The median price target is $80, according to data from The Wall Street Journal.
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