As of now, the U.S. and Canada account for about 50% of the company’s revenue. But that will soon change, as more users from Asia adopt the platform and bring in lucrative ad and referral dollars. From The Motley Fool:
Southeast Asia represents a huge opportunity for Facebook to grow, as more than 30% of online commerce in that region takes place through social media, according to estimates from consulting firm Bain & Co. That compares to just 7% in the United States.
As Facebook develops more ways to facilitate online commerce through all of its apps, it stands to rapidly increase its average revenue per user in a region with a user base that’s already larger than the U.S. and growing much faster.
It’s important to remember that Facebook also owns photo-sharing app Instagram, as well as messaging app WhatsApp. Along with its namesake platform, those two properties will fuel growth in Asia as well.
Facebook Inc shares rose $0.26 (+0.22%) in premarket trading Wednesday. Over the past year, FB has gained 11.96%, versus a 13.06% rise in the benchmark S&P 500 index during the same period.
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