First Asset Growth Spurs Name Changes and New Brand Strategy (Canada)

First Asset announced today that it has consolidated the branding of its three product lines – exchange traded funds, mutual funds and closed-end funds – under the existing “First Asset” umbrella, which to date referred only to its closed-end fund division. Specifically, its mutual fund division, Criterion Mutual Funds, will now be called First Asset Mutual Funds and its ETF division, XTF Capital, will now be called First Asset Exchange Traded Funds.

The name changes reflect a growth story that has seen First Asset and its divisions grow over 400 per cent in three years – from $600 million in assets in 2009 to $2.6 billion in 2012.

THREE DISTINCT BRANDS SHARE A GOAL – QUEST FOR BETTER RISK-ADJUSTED RETURNS

“Consolidating the three investment product lines under the First Asset brand makes it simpler for investment advisors and their clients and more accurately expresses the depth of investment offerings of the company,” said Barry Gordon, President and CEO of First Asset. “The resources of the entire organization are brought to bear with each investment product in order to achieve a common goal – better risk-adjusted returns for investors.”

A new website (www.firstasset.com) launches today to provide better access to timely information in one central location.

TABLE OF NEW FUND NAMES

In connection with the names changes, certain funds have been renamed effective June 4, 2012, as set out in the table below. The name changes do not affect the tickers for those funds that are listed. In either case, Unitholders are not required to take any action in relation to the name changes.

                              FIRST ASSET ETFs                              
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Old Fund Name                   New Fund Name                    Tickers    
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Can-60 Covered Call ETF         First Asset Can-60 Covered       (TSE:LXF);       
                                Call ETF                          LXF.A     
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Can-Financials Covered Call     First Asset Can-Financials       (TSE:FXF);       
 ETF                            Covered Call ETF                  FXF.A     
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Can-Energy Covered Call ETF     First Asset Can-Energy Covered   (TSE:OXF);       
                                Call ETF                          OXF.A     
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Can-Materials Covered Call ETF  First Asset Can-Materials        (TSE:MXF);       
                                Covered Call ETF                 MXF.A      
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Canadian Convertible Liquid     First Asset Canadian             (TSE:CXF);       
 Universe ETF                   Convertible Bond ETF              CXF.A     
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Tech Giants Covered Call ETF    First Asset Tech Giants          (TSE:TXF);       
                                Covered Call ETF                 TXF.A      
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XTF Morningstar Canada          First Asset Morningstar Canada   (TSE:DXM);       
 Dividend Target 30 Index ETF   Dividend Target 30 Index ETF     DXM.A      
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XTF Morningstar US Dividend     First Asset Morningstar US       (TSE:UXM);       
 Target 50 Index ETF            Dividend Target 50 Index ETF     UXM.A      
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XTF Morningstar National Bank   First Asset Morningstar          (TSE:QXM);       
 Quebec Index ETF               National Bank Quebec Index ETF   QXM.A      
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XTF Morningstar Canada          First Asset Morningstar Canada   (TSE:WXM);       
 Momentum Index ETF             Momentum Index ETF               WXM.A      
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XTF Morningstar Canada Value    First Asset Morningstar Canada   (TSE:FXM);       
 Index ETF                      Value Index ETF                  FXM.A      
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XTF Morningstar Canada Liquid   First Asset Morningstar Canada   Available  
 Bond Index ETF                 Liquid Bond Index ETF            soon       
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XTF Morningstar Emerging        First Asset Morningstar          Available  
 Markets Composite Bond Index   Emerging Markets Composite       soon       
 ETF                            Bond Index ETF                              
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                          FIRST ASSET MUTUAL FUNDS                          
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Old Fund Name                   New Fund Name                    Tickers    
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Criterion Global Dividend Fund  First Asset Global Dividend      n/a        
                                Fund                                        
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Canadian Convertible Bond Fund  First Asset Canadian             n/a        
                                Convertible Bond Fund                       
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Criterion REIT Income Fund      First Asset REIT Income Fund     n/a        
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Criterion Utility Plus Fund     First Asset Utility Plus Fund    n/a        
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Criterion Diversified           First Asset Diversified          n/a        
 Commodities Currency Hedged    Commodities Currency Hedged                 
 Fund                           Fund                                        
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TDK Resource Fund Inc.          First Asset Resource Fund Inc.   n/a        
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Canadian Convertible Debenture  First Asset Canadian             n/a        
 Fund                           Convertible Debenture Fund                  
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Canadian Energy Convertible     First Asset Canadian Energy      n/a        
 Debenture Fund                 Convertible Debenture Fund                  
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The following First Asset funds are not affected by the above name changes. 
                                                                           
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Existing Fund Names                                                 Tickers
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First Asset Diversified Convertible Debenture Fund              (TSE:DCD.UN)
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Canadian Advantaged Convertibles Fund                           (TSE:ADC.UN)
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North American Advantaged Convertibles Fund                     (TSE:NCD.UN)
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First Asset Pipes & Power Income Fund                           (TSE:EWP.UN)
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Preferred Share Investment Trust                                (TSE:PSF.UN)
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CanBanc Income Corp.                                            (TSE:CIC)
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Can-60 Income Corp.                                             (TSE:CSY)
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Can-Financials Income Corp.                                     (TSE:FIC)
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First Asset REIT Income Fund                                    (TSE:RIT.UN)
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Canadian REIT Income Fund                                       (TSE:RIU.UN)
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First Asset Yield Opportunity Trust                             (TSE:FAY.UN)
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First Asset Energy & Resource Fund                              (TSE:TRF.UN)
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Utility Split Trust                                     UST.UN and UST.PR.B
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First Asset CanBanc Split Corp.                            CBU and CBU.PR.A
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First Asset Canadian Dividend Opportunity Fund                          n/a
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First Asset Canadian Dividend Opportunity Fund II               (TSE:DVF.UN)
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ABOUT FIRST ASSET

First Asset is a Canadian wealth management company that manages and administers approximately $2.6 billion in assets, as of June 1, 2012. First Asset offers a diverse range of investment products including closed-end funds, ETFs and mutual funds, covering a variety of domestic and global mandates.

Contact:
For more information or to arrange an interview: Media inquiries Terance Brouse Senior Consultant, Xposure PR (647) 274-5249 [email protected]
For further information, please call Rob MacNiven Investor Relations Investor Relations, First Asset 416-642-1289 or 1-877-642-1289 www.firstasset.com

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