Fund.com Forms Strategic Alliance With Transparensee to Create Next Generation Search Engine for Mutual Funds and ETFs

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March 11, 2010 12:29pm ETF BASIC NEWS

Fund.com, Inc., (OTC Bulletin Board: FNDM) announced today that it entered into a strategic alliance with Transparensee Systems, Inc., New York City, to develop a next generation search


 engine for the Fund.com website to help investors find their best choices among the many thousands of mutual funds and ETFs (Exchange Traded Funds) available today.  The new search engine is expected to be launched this summer.

Fund.com CEO Gregory Webster stated, “Unlike anything available today to financial investors, we believe that the new search engine will give investors more control and more choices over every search of mutual funds and ETFs.  In an easy-to-use format, investors will be able to search the database for mutual funds and ETFs in real time to find specific funds that meet their criteria.”

He explained that in addition to getting only exact matches, which are typically supplied in current search engines, investors will be able to get near-perfect matches that they might not otherwise learn about.  “For example, if the investor is looking for fund managers with at least ten years experience, our new search engine would also present funds with investment managers with only nine and a half years of experience who matched all the other desired criteria.”

Webster added, “Finally, investors will no longer be stopped cold with ‘no’ or few matches responses.  We believe that Fund.com’s new fund search engine will make it easier for investors to find the right fund for them. We are excited about adding this sophisticated tool, which uses next generation software, to the fund.com website, thereby making it the most advanced in the industry.”

Transparensee has developed search engines using this advanced technology for four years.  According to CEO Steven Lavine, the technology has proven itself on such sites as ForRent.com, which lists more than 50,000 apartments nationwide, and the restaurant search capability of Newsday’s ExploreLI.com.  

Lavine said, “Using this tool, investors can make much more sophisticated searches, with more criteria and still find a good match.”

About Fund.com

Fund.com is an online content provider and lead generation platform for investment funds and other financial services providers. Its objective is to engage individual investors and to match their needs with interested fund product providers. The www.fund.com website is approachable to everyday investors and serves as an educational and research resource.  Fund.com also is an education provider. Fund.com’s subsidiary, AdvisorShares Investments LLC, is creating actively managed ETFs, to take advantage of the rapidly growing ETF business.

Forward-Looking Statements:

Statements in this press release regarding future performance and the potential advantages of the products and services provided by Fund.com, and any other statements about future expectations, beliefs, goals, plans, or prospects expressed constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Any statements that are not statements of historical fact (including statements containing the words “will,” “believes,” “plans,” “anticipates,” “expects,” “estimates,” and similar expressions) should also be considered to be forward-looking statements. There are a number of important factors that could cause actual performance or events to differ materially from those indicated by such forward-looking statements including the Company’s limited operating history and economic conditions generally. Additional information on potential factors that could affect results and other significant risks and uncertainties are detailed from time to time in Fund.com’s periodic reports, including Forms 10-K, 10-Q, 8-K, and other forms filed with the Securities and Exchange Commission.



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