Head-To-Head Comparison: ViacomCBS (VIACA) vs. The Competition

ViacomCBS (NASDAQ: VIACA) is one of 28 public companies in the “Television broadcasting stations” industry, but how does it compare to its peers? We will compare ViacomCBS to related companies based on the strength of its analyst recommendations, valuation, risk, institutional ownership, profitability, earnings and dividends.

Analyst Ratings

This is a breakdown of recent ratings for ViacomCBS and its peers, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ViacomCBS 0 0 0 0 N/A
ViacomCBS Competitors 239 914 1695 48 2.54

As a group, “Television broadcasting stations” companies have a potential upside of 20.27%. Given ViacomCBS’s peers higher possible upside, analysts clearly believe ViacomCBS has less favorable growth aspects than its peers.


ViacomCBS pays an annual dividend of $0.96 per share and has a dividend yield of 2.7%. ViacomCBS pays out 18.8% of its earnings in the form of a dividend. As a group, “Television broadcasting stations” companies pay a dividend yield of 1.9% and pay out 18.1% of their earnings in the form of a dividend.

Risk and Volatility

ViacomCBS has a beta of 1.41, indicating that its share price is 41% more volatile than the S&P 500. Comparatively, ViacomCBS’s peers have a beta of 1.22, indicating that their average share price is 22% more volatile than the S&P 500.

Institutional & Insider Ownership

1.0% of ViacomCBS shares are held by institutional investors. Comparatively, 47.0% of shares of all “Television broadcasting stations” companies are held by institutional investors. 1.7% of ViacomCBS shares are held by insiders. Comparatively, 8.9% of shares of all “Television broadcasting stations” companies are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.


This table compares ViacomCBS and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
ViacomCBS 12.00% 14.20% 5.04%
ViacomCBS Competitors 12.48% 18.12% 5.48%

Earnings & Valuation

This table compares ViacomCBS and its peers revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
ViacomCBS $25.29 billion $2.42 billion 6.89
ViacomCBS Competitors $6.68 billion $385.25 million 7.37

ViacomCBS has higher revenue and earnings than its peers. ViacomCBS is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.


ViacomCBS peers beat ViacomCBS on 8 of the 12 factors compared.

About ViacomCBS

ViacomCBS, Inc. operates as a mass media company, which creates and distributes content across a variety of platforms to audiences around the world. It operates its business through following segments: Entertainment, Cable Networks, Publishing, and Local Media. The Entertainment segment is composed of the CBS Television Network, CBS Television Studios, CBS Studios International, CBS Television Distribution, CBS Interactive, and CBS Films as well as the Company’s digital streaming services, CBS All Access and CBSN. The Cable Networks includes Showtime Networks, CBS Sports Network, and Smithsonian Networks. The Publishing segment manages the Simon & Schuster’s consumer book publishing business with imprints such as Simon & Schuster, Pocket Books, Scribner, and Atria Books. The Local Media segment handles the CBS Television Stations, and CBS Local Digital Media, with revenues generated primarily from advertising sales and retransmission fees. The company was founded by Sumner Murray Redstone in 1986 and is headquartered in New York, NY.