How To Integrate The New Fidelity ETFs In Your Portfolio

fidelityDavid Fabian: Exchange traded funds have now been in existence for two decades and have amassed more than $1.2 trillion in total assets.  That success has largely been attributed to their low fees, transparency, daily liquidity, and innovative index strategies.  ETFs have been gaining an edge on traditional stodgy mutual funds, which is why companies such as Vanguard, State Street (STT), and Blackrock (BLK) have been quick to carve out a niche with these innovative products.

However, one fund behemoth that has been slow to catch on to the growing trend in ETFs has been Fidelity Investments.   As one of the largest mutual fund providers in the world, Fidelity has always touted their strength as an active fund manager which just didn’t fit into the typical mold of a passively managed ETF.

Those days are over.

Fidelity recently launched a suite of 10 sector ETFs that are touted as the lowest expense ratios of any sector funds in the industry at just 0.12%.  The full list can be viewed here.  In addition, they are available to be traded commission-free for any participants that currently use the Fidelity brokerage platform.  According to recent data, Fidelity has over 18.6 million brokerage accounts that can now access these funds.  That is a very large pool of resources from which the company hopes to garner invested assets.

The funds are based on passive MSCI indexes and sub-advised by Blackrock, who they have partnered with in the past to offer several iShares ETFs as commission-free options on the Fidelity system as well.  At first look, the indexes appear to be as plain vanilla as they come.  They employ a market-cap weighting methodology which gives the largest allocations to the stocks with the biggest market valuations.  In addition, they cover each major sector that make up the S&P 500 from healthcare to financials and everything in between.

The majority of the Fidelity ETFs are well diversified, with eight of the ten funds containing more than 100 underlying holdings.  The exceptions are the Fidelity MSCI Telecommunications Services Index ETF (FCOM) and Fidelity MSCI Utilities Index ETF (FUTY), which have more concentrated positions in fewer stocks.

One impressive measure of initial response to these ETFs is the amount of trading volume that they have accumulated in just two short weeks.  Several of the ETFs that I have screened are trading between 25,000 and 100,000 shares per day.  That likely shows the strength of the low-cost offering combined with the built in demand on their broad platform.

Fidelity made a real statement by undercutting the expense ratio of every other sector ETF in the industry.  Typically these fee wars have been dominated by the likes of Vanguard and Charles Schwab (SCHW) trying to outdo each other by offering the lowest cost products.  For comparison purposes, the Vanguard Energy ETF (VDE) charges an expense ratio of 0.14%.   Clearly there is room for more competition and many industry experts believe that there is an opportunity for expense ratios to fall even further.

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