Investors Attracted to Commission-Free ETFs Find Largest Selection at Folio Investing

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February 18, 2010 2:19pm ETF BASIC NEWS

folio-investingAs the popularity of exchange-traded funds continues to increase, investors are discovering that the industry’s largest selection of commission-free ETFs is available through online

 brokerage Folio Investing, which charges a low, fixed membership fee in lieu of per-trade commissions.

While at least two other online brokerages recently announced that they are offering commission-free trading on limited groups of ETFs, Folio Investing’s innovative platform allows commission-free trades in the shares of nearly all of the more than 800 U.S.-registered ETFs in its twice-daily trading windows.  Additionally, Folio Investing makes it easy for investors to create a blended portfolio of multiple ETFs for even broader diversification — all at no additional cost.

Folio Investing clients can also trade individual stocks and mutual funds without paying per-trade commissions.  Clients can get this unlimited, commission-free trading and more for a fixed fee of $29 per month, or $290 per year.

Founded in 2000, Folio Investing eliminated the traditional commission-based pricing structure by developing a patented system of window trading:  Clients’ buy and sell orders are bundled, matched internally, and then sent to the market during one of two daily trading windows.  The savings in execution costs is passed on to customers.

“Offering a commission-free selection of only a couple of dozen ETFs potentially limits the investing and diversification options for investors,” said Greg Vigrass, president and CEO of the Folio Institutional division.  “Such a limited number may confine investors to choosing from funds whose management fees are high, whose investments are inappropriate, or where there may be conflicts of interest.  Our platform offers hundreds of ETFs, from every issuer, and investors can make their best selection based on cost, asset class, diversification, and their own investment needs and strategies.”

As exchange-traded funds increasingly become the core building blocks of the modern portfolio, Folio Investing’s innovative platform has demonstrated that it best enables investors to fully leverage the ETFs’ unique capabilities.  A blended portfolio of ETFs, stocks and mutual funds — called a “Folio” — can be purchased in a single transaction.  Over time, investors can realize the power of dollar cost averaging by making ongoing commission-free contributions to their brokerage account, spreading their investments across the underlying holdings as desired.

About Folio Investing

Folio Investing (, a division of FOLIOfn Investments Inc., a ten-year-old online brokerage headquartered in McLean, Va., enables investors to manage investments in stocks and funds as integrated portfolios called “Folios” that deliver better control, greater transparency, and lower cost. Investors can create their own Folios, much like creating personalized ETFs or mutual funds, or invest in nearly 150 customizable Ready-to-Go Folios representing market indices, sectors, geographical regions, target dates, and more. The Folio Investing Unlimited Pricing Plan features unlimited commission-free trading in twice-daily windows for only $29 per month or $290 per year. Ready-to-Go Folios can be managed or unmanaged and are offered by FOLIOfn Investments Inc., a registered broker-dealer, and are not registered investment companies.

A separate division, Folio Institutional, is a leading brokerage and custody platform designed exclusively for investment advisors. The brokerage platform offers an automated and scalable trading and portfolio management system that allows advisors to efficiently manage their business.

FOLIOfn Investments Inc. does not provide investment, tax, or legal advice. FOLIOfn Investments Inc. is a member of FINRA/SIPC.



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