Investors Targeting Emerging Market Consumers Put Over $100MM in New EGShares Fund (ECON, INXX, SCIN, BRXX, CHXX, EMT, EEO, EFN, EEG)

EGShares, the only dedicated emerging markets ETF provider, today announced that its Emerging Global Shares Emerging Markets Consumer Titans Index Fund (NYSE:ECON) has eclipsed more than $100 million in assets since its September 14th launch. As of November 29, ECON had attracted assets of $135 million from both institutional and retail investors.

“Nations that are sometimes associated with disenfranchised consumers have grown into some of world’s most important purchasers of goods and services, fueling these countries’ economic growth.”

“We believe ECON’s early success speaks to the burgeoning importance of the emerging markets consumer investment theme which, until our ETF’s launched, was very inefficient, or even impossible, for U.S. investors to implement,” said Robert Holderith, President and CEO of EGShares, which has more than $340 million in emerging markets ETF assets under management. “Nations that are sometimes associated with disenfranchised consumers have grown into some of world’s most important purchasers of goods and services, fueling these countries’ economic growth.”

ECON is the first ETF dedicated to offering investors access to emerging markets companies positioned to benefit from the escalating spending patterns of the middle class in the world’s fastest-growing economies. The fund invests in securities of the Dow Jones Emerging Markets Consumer Titans 30 Index, a 30-stock index with an average market capitalization of $18.9 billion. The fund’s top five country weights, as of 10/29/10, were Mexico (20.4%), Brazil (16.5%), India (16.4%), South Africa (14.9%), and China (9.4%).

The fund’s top five industry weights as of 10/29/10, were Automobiles & Parts (16.6%), Beverages (14.8%), Media (12.4%), Travel & Leisure (12.2%), and Food Producers (12.0%), followed by Food & Drug Retailers, General Retailers, Tobacco, Personal Goods, and Household Goods. ECON’s net expense, or cost to shareholders, is 0.85% annually1.

As of November 29, ECON had a 30-day average daily trading volume of over 183,000 shares.

According to Richard Kang, CIO and Director of Research at EGShares, “U.S. investors have been limited to only a handful of American Depository Receipts of emerging markets consumer companies (e.g. Companhia de Bebidas das Americas, NYSE: ABV; Grupo Televisa, NYSE: TV; and CTRIP.com International Ltd, NYSE: CTRP)2. We think ECON offers investors a wide investment universe of diversified stocks since it includes a clear-cut group of leading companies who generate most of their earnings from Latin America and Asia, including Brazil, India and China.”

ECON is the ninth ETF to be introduced by EGShares. The company’s other ETFs include the EGShares India Infrastructure ETF (NYSE:INXX); the EGShares India Small Cap ETF (NYSE:SCIN); EGShares Brazil Infrastructure ETF (NYSE:BRXX); EGShares China Infrastructure ETF (NYSE:CHXX); EGShares Emerging Markets Metals/Mining ETF (NYSE:EMT); EGShares Emerging Markets Energy ETF (NYSE:EEO); EGShares Emerging Markets Financials ETF (NYSE:EFN); and the EGShares Emerging Markets Composite ETF (NYSE:EEG).

About Emerging Global Advisors LLC

Emerging Global Advisors LLC is an independent investment advisory firm and the sponsor of the EGShares family of Exchange-Traded Funds. The firm’s thematic research focuses primarily on investor opportunities in the emerging markets. More information on the firm and its ETF products can be found at www.egshares.com. EGShares Exchange-Traded Funds are distributed by ALPS Distributors, Inc. Richard Kang and Robert Holderith are registered representatives of ALPS Distributors, Inc.

Carefully consider the Fund’s investment objectives, risk factors and charges and expenses before investing. This and other information can be found in the Funds’ prospectuses, which may be obtained by calling 1-888-800-4EGS (4347) or by visiting the fund’s website www.egshares.com to view or download a prospectus. Read the prospectus carefully before investing. Investing involves risk, including possible loss of principal. These funds are new and not suitable for all investors.

ETFs are subject to risks similar to those of stocks.

Emerging market investments do involve risk of capital loss from unfavorable fluctuation in currency values, from differences in generally accepted accounting principles, from economic or political instability in other nations or increased volatility and lower trading volume. This fund will concentrate its investments in issuers of one or more particular industries to the same extent that its Underlying Index is so concentrated and to the extent permitted by applicable regulatory guidance. Concentration risk results from maintaining exposure to issuers conducting business in a specific industry.

1 Gross expenses of 1.20% are reimbursed to keep from exceeding 0.85% of net assets. This agreement will remain in effect and will be contractually binding at least until July 29, 2011.

2 As of November 26th, ECON had a 9.69% position in Companhia de Bebidas das Americas, 5.79% in Grupo Televisa, and 3.83% in CTRIP.com International Ltd

Contacts

EGShares
John Penney, 888-800-4347
[email protected]
or
Middleberg Communications
Andrew Healy, 212-354-5174
[email protected]
or
Middleberg Communications
Matt Kirdahy, 212-354-6450
[email protected]

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