Online Service Helps Anyone Use ETFs to Invest Like the Pro’s

trading1DANVILLE, Calif.–(BUSINESS WIRE)–MarketRiders, Inc. (, an online investment services company, announces the release of E.Adviser, an easy-to use online service that allows anyone to now join the Exchange Traded Fund (ETF) revolution using strategies previously only available to elite investors and large endowments like Yale and Harvard. For $9.95 per month and 30 minutes each quarter, anyone can build and manage their own ETF portfolio and grow their money like the world’s smartest investors.

Most people still believe that paying for trusted advice from investment advisers, brokers, and mutual funds is the best way to manage their money. But for years, sophisticated families and elite institutions have achieved superior returns with a very different method of investing that was developed by Economics and Finance Nobel Laureates and some of the world’s most prominent investors like David Swensen of Yale, John Bogle who founded Vanguard, Burton Malkiel of Princeton and Dr. William Sharpe of Stanford. Their secret involves using ETFs to implement sophisticated asset allocation strategies and rebalancing their portfolios as markets ebb and flow.

Mitch Tuchman, a Harvard MBA with 25 years as a successful Silicon Valley entrepreneur and hedge fund manager, began MarketRiders to bring these methods to everyone. Tuchman partnered with co-founder Stephen Beck to make MarketRiders a unique investment company that would level the playing field for all investors, using the internet and technology. Beck, an early internet pioneer and software entrepreneur, co-founded and sold C2B Technologies to Inktomi (and later to Yahoo) and then became a founding investor and board member of Baidu, the Google of China.

“If you talk to someone managing money for an endowment or a wealthy family, they speak a completely different language than what most people hear on CNBC or from their brokers. Stanford and Harvard endowments aren’t worried about picking stocks or timing the market. They’re focused on three key activities: structuring the right asset allocation targets, keeping investment fees to a minimum, and maintaining these targets through rebalancing,” said Tuchman.

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