Kara Swisher, Re/code co-executive editor, discusses Twitter Inc’s (NYSE:TWTR) attempt to boost ad sales and become a “friend” of television.
“Next year, eMarketer expects Twitter to pull in $950 million in total ad revenue, about 18% higher than the $807.5 million estimate in eMarketer’s September forecast,” JP Mangalindan Reports from Fortune.
Watch the video below for more details:
