Marc Lichtenfeld: In the early 1990s, as soon as I would get home from work, I’d turn on CNBC’s predecessor FNN, soaking up all of the financial wisdom that I could. At that time, I was just learning about stocks.
I listened to some of the ideas and on weekends would hit the library (remember those?) to research the companies I’d heard about earlier in the week.
Less than a decade later, CNBC was more popular than ESPN. Stock investing ideas were everywhere thanks to the Internet, and what once took hours to research now took minutes.
That made for information overload for some investors. And I have to admit, I’m part of the problem.
Each week, I write several columns on investing strategies, stock recommendations, and ways to create and protect wealth.
And over the past few months, I’ve become a regular on CNBC. Nearly every week, I’m on their “Talking Numbers” segment (you can see my appearances here). I’m usually given about a minute and a half to present my bullish or bearish argument on a stock. Sometimes I get to counter what the other analyst said.
I’d be lying if I said I didn’t enjoy it. And the recognition that comes with it. I’ve had hedge fund managers, friends and even my middle school assistant principal contact me saying nice things after they saw me on TV.
But I hope investors are smart enough not to run out and buy or sell a stock just because I (or anyone else) said to on television. Instead, the ideas that you hear on TV, newspapers or even on Investment U should be a starting point for your research, not the end.
The word “research” scares a lot of people. So here are two questions to answer that will help you figure out if a stock you see me talking about on CNBC is right for you.
1. Are Earnings