Analysts noted that the lines at Apple stores were longer than in previous years despite 4 million pre-orders that were placed online.
Cantor Fitzgerald analyst Brian White described it as “unprecedented demand.”
One other clue to just how successful the iPhone 6 will be is the sales mix; the bigger iPhone 6 Plus is more expensive, with higher profit margins.
Any model with more memory capacity also brings in more profit.
According to spot checks by Piper Jaffray’s Gene Munster, AAPL is scoring on both counts.
His survey of iPhone 6 buyers indicated that 57% planned to buy the “Plus” version and only 22% were opting for the 16GB models, with 52% going for the 64 GB version and 26% willing to pay the premium for the 128GB version.
Those fatter margins will be evident in AAPL’s December quarter earnings report in January, becoming one more factor that will push Apple shares higher.
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