The world’s #1 online retailer also just won a key patent ruling for its mobile warehouse of drones to deliver products in a snap.
Amazon’s Foray Into Paid Search Marketing
A few SEO experts have noticed Amazon ads popping up for various product searches. Here’s an example, courtesy of Search Engine Land:
According to Merkle’s Mark Ballard, Amazon appears to be testing (and increasing) its PLA presence. We were able to replicate these Amazon Product Listing Ads on both mobile and desktop environments. Mr. Ballard’s anecdotal research is showing that Amazon is currently more apt to appear for home goods retailers, and they are trending up to a 25 percent impression share.
Prior to this development, Amazon has relied almost entirely on organic product searches on its own platform, as well as on Google organic search results. If successful, the move into paid search could represent a new era for online retail — or it could simply be an experiment with mixed results.
Drone Patent Approved
A revolutionary idea has been approved by U.S. patent regulators. Assuming aviation authorities comply as well, Amazon has the exclusive right to deploy a floating warehouse of goods that individual drones could fly to, pick up goods, and delivery them. From CNBC:
Amazon has been awarded a patent for a giant flying warehouse that acts as a launchpad for drones to deliver items within minutes.
The U.S. e-commerce giant described plans for an “airborne fulfillment center” (AFC) such as an airship or blimp that would float at an altitude of around 45,000. The airship will be stocked with lots of products.
The applications for this blimp-as-a-warehouse service could be massive, but we’ll have to wait and see if it actually comes to fruition or not.
Amazon shares fell $0.13 (-0.02%) to $772.00 in premarket trading Thursday. Year-to-date, AMZN has gained 14.24%, versus a 10% rise in the S&P 500 during the same period.
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