Alphabet Inc (GOOGL) Stock Price A Strong Buy Now

YouTube increased revenue from $3 billion in 2013 to $4 billion in 2014. While this adds a small amount to Google’s bottom line, Google has positioned itself into a growing medium rather than a dying one.

According to estimates from Forbes, YouTube currently contributes 3.6% to Google’s value. But analytics company IHS Inc. (NYSE: IHS) believes that online advertising revenue will reach $19 billion by 2017.

You see, part of the reason for the rise in online advertising value is the decline of traditional media viewership.

The Huffington Post reported in December 2014 that roughly 2.6 million households ditched cable and went with a “broadband” only approach for television and video consumption.

In Q3 2014, the average viewer watched 12 fewer minutes of television per day than the same time frame in the previous year.

Digital viewership, however, rose 62% in Q3 2014 among people aged 22 to 54.

With a strong business model in the present and optimism for the future, Google stock is certainly a buy before and after Q3 earnings.

Money MorningWritten By Jack Delaney From Money Morning

We’re in the midst of the greatest investing boom in almost 60 years. And rest assured – this boom is not about to end anytime soon. You see, the flattening of the world continues to spawn new markets worth trillions of dollars; new customers that measure in the billions; an insatiable global demand for basic resources that’s growing exponentially; and a technological revolution even in the most distant markets on the planet.And Money Morning is here to help investors profit handsomely on this seismic shift in the global economy. In fact, we believe this is where the only real fortunes will be made in the months and years to come.

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