Barrett Business Services (NASDAQ:BBSI) vs. Rooshine (OTCMKTS:RSAU) Head-To-Head Survey

Barrett Business Services (NASDAQ:BBSI) and Rooshine (OTCMKTS:RSAU) are both small-cap business services companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, dividends, profitability, earnings, analyst recommendations, institutional ownership and valuation.

Valuation & Earnings

This table compares Barrett Business Services and Rooshine’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Barrett Business Services $880.82 million 0.63 $33.76 million $4.53 16.33
Rooshine N/A N/A N/A N/A N/A

Barrett Business Services has higher revenue and earnings than Rooshine.

Analyst Recommendations

This is a summary of recent ratings and price targets for Barrett Business Services and Rooshine, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Barrett Business Services 0 0 2 0 3.00
Rooshine 0 0 0 0 N/A

Barrett Business Services presently has a consensus target price of $96.50, suggesting a potential upside of 30.44%. Given Barrett Business Services’ higher probable upside, research analysts plainly believe Barrett Business Services is more favorable than Rooshine.

Risk & Volatility

Barrett Business Services has a beta of 1.54, meaning that its share price is 54% more volatile than the S&P 500. Comparatively, Rooshine has a beta of -1.36, meaning that its share price is 236% less volatile than the S&P 500.

Insider & Institutional Ownership

80.7% of Barrett Business Services shares are owned by institutional investors. 6.8% of Barrett Business Services shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.


This table compares Barrett Business Services and Rooshine’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Barrett Business Services 3.72% 17.53% 4.21%
Rooshine N/A N/A N/A


Barrett Business Services beats Rooshine on 9 of the 9 factors compared between the two stocks.

Barrett Business Services Company Profile

Barrett Business Services, Inc. engages in the provision of business management solutions for small and mid-sized companies. It develops management platform that integrates a knowledge-based approach from the management consulting industry with tools from the human resource outsourcing industry. It focuses on professional employer, and staffing and recruiting services. The company was founded in 1951 and is headquartered in Vancouver, WA.

Rooshine Company Profile

Rooshine, Inc. engages in importing, distribution and sale of alcoholic spirits. Its products include whiskey, dark and spiced rum, bourbon, and vodka. The company was founded by Larry R. Curran on April 9, 1998 and is headquartered in Ormond Beach, FL.