ETFS Silver Trust Listed on NYSE ARCA: (SIVR) Begins Trading Today

new1ETF Securities Ltd (ETFS), one of the world’s leading providers of Exchange Traded Product (ETPs), is independently owned and currently has approximately USD $12 billion (as of July 24, 2009) of assets invested in over 130 of its products globally. In 2003, Graham Tuckwell, Chairman of ETFS, developed the world’s first Gold ETP in Australia and London. ETFS launched the world’s first Crude Oil ETP in 2005 and then developed a comprehensive product range of Commodity ETPs which were listed on the London Stock Exchange in 2006. These products are not available to US Investors.

The ETFS Silver Trust

The objective of ETFS Silver Trust’s shares is to reflect the performance of the price of silver bullion, less the Trust’s operating expenses. The Trust is open ended and is designed for investors who want a cost-effective(1) and convenient(2) way to invest in Silver as well as diversify their silver holdings.

ETFS Silver Trust is backed by physical silver bullion held by HSBC in London, one of the world’s leading Custodians for precious metals. The Shares represent an interest in physical silver bullion owned by the Trust. The physical silver bullion of the trust is subject to minimal counterparty or credit risks, which contrasts with other offerings that achieve bullion exposure through the use of derivatives.

With its first US product, ETF Securities USA LLC is pleased to waive a portion of its sponsor fee, reducing the expense ratio of SIVR to 0.30% p.a. until July 24, 2010, capped at maximum of 0.45% thereafter(3).

Commenting on the launch, President and CEO of ETF Securities USA LLC Graham Tuckwell stated: “The launch of ETFS Silver Trust marks an historic landmark for the ETF Securities. We are very proud to be the first to introduce this noted European provider of Exchange Traded Products into the US ETP market. ETFS has built a very successful business in Europe providing market access to the world’s commodity markets, and we are extremely excited to be able to offer this new product to US investors. We have put together an excellent team, and we intend to build on our strengths of providing quality customer service and research to help our investors maximize their experience when using ETF Securities’ products.”

For more information on the new issue or ETF Securities please contact the US marketing agent, ETFS Marketing on 212-918-4954 or visit our website:

The ETFS Silver Trust (Registration No. 333-156307) has filed a registration statement (including a prospectus) with the U.S. Securities and Exchange Commission (SEC) for the offering to which this communication relates. Before you invest, you should read the prospectus in that registration statement and other documents the Trust has filed with the SEC for more complete information about the Trust and this offering. You may get these documents for free by visiting EDGAR on the SEC Web site at Alternatively, the Trust, any underwriter or any dealer participating in the offering will arrange to send you the prospectus if you request it by calling collect 1-212-918-4954. The Trust’s prospectus is also available, free of charge, at the website of ETF Securities USA LLC here.

The ETFS Silver Trust is not an investment company registered under the Investment Company Act of 1940 or a commodity pool for purposes of the Commodity Exchange Act. Shares of the Trust are not subject to the same regulatory requirements as mutual funds. These investments are not suitable for all investors. Please read the prospectus carefully before investing.

(1) The Sponsor expects that, for many investors, costs associated with buying and selling the Shares in the secondary market and the payment of the Trusts ongoing expenses will be lower than the costs associated with buying,selling ,storing and insuring silver bullion in a traditional allocated silver bullion account.

(2) The Shares will trade on the NYSE Arca and will provide institutional and retail investors with indirect access to the silver bullion market.

(3) Ordinary brokerage fees do apply.

Graham Tuckwell is a registered representative of ALPS Distributors Inc.

Risks and Important Considerations

The value of the Shares relates directly to the value of the silver held by the Trust and fluctuations in the price of silver could materially adversely affect an investment in the Shares. Several factors may affect the price of silver, including: A change in economic conditions, such as a recession, can adversely affect the price of silver. Silver is used in a wide range of industrial applications, and an economic downturn could have a negative impact on its demand and, consequently, its price and the price of the Shares; Investors’ expectations with respect to the rate of inflation; Currency exchange rates; Interest rates; Investment and trading activities of hedge funds and commodity funds; and global or regional political, economic or financial events and situations. Should there be an increase in the level of hedge activity of silver producing companies, it could cause a decline in world prices, adversely affecting the price of the Shares. Also, should the speculative community take a negative view towards silver, it could cause a decline in world silver prices, negatively impacting the price of the Shares. There is a risk that part or all of the Trust’s silver could be lost, damaged or stolen.

The Trust is new and has limited operating history. Commodities and futures generally are volatile and are not be suitable for all investors. Trusts focusing on a single commodity generally experience greater volatility. Please refer to the prospectus for complete information regarding all risks associated with the Trust.

Shares in the Trust are not FDIC insured, may lose value and have no bank guarantee.

Please read the prospectus carefully before investing. ALPS Distributors, Inc. is the marketing agent for ETFS Silver Trust. Click here to review the prospectus.

ETF Securities Ltd. or its affiliates is not affiliated with ALPS Distributors, Inc. Certain marketing services may be provided for ETFS Silver Trust by ETFS Marketing LLC.

The Shares may be purchased from the Trust only in one or more blocks of 100,000 Shares (a block of 100,000 Shares is called a Basket). The Trust will issue Shares in Baskets to certain authorized participants on an ongoing basis as described in “Plan of Distribution.” Baskets will be offered continuously at the net asset value (NAV) for 100,000 Shares on the day that an order to create a Basket is accepted by the Trustee.

ETF Securities acts as sponsor in connection with a number of non-U.S. issuers. The securities of these non-U.S. issuers have not been registered under the U.S. Securities Act of 1933 (Securities Act) and may not be offered or sold in the U.S. or to U.S. persons (other than distributors) unless the securities are registered under the Securities Act, or an exemption from the registration requirements of the Securities Act is available. Furthermore, none of these non-U.S. issuers has registered, or intends to register, as an investment company under the United States Investment Company Act of 1940 (the “Investment Company Act”), as amended. Accordingly, the securities of such non-U.S. issuers may not be offered, sold, pledged, or otherwise transferred or delivered within the United States or to, or for the account or benefit of, any US person (as defined in Regulation S of the Securities Act) to the extent registration under the Investment Company Act were required for any such non-U.S. Issuer.


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