Facebook Paper is a standalone mobile app, which was initially developed only for Apple’s (AAPL) iOS to serve as a phone-based equivalent of a newspaper or magazine.
The app was released for iOS on Feb 3, 2014.
We believe that the addition of the new feature will make the app more appealing to users.
However, the app is stuck somewhere in the middle of being an ad-free, filled with images replacement for the News Feed and a replacement for newspaper with sections dedicated to different news verticals.
Online companies such as Facebook have been facing increasing scrutiny from privacy regulators over time as consumers increasingly post information about their personal lives on the web.
Facebook settled charges with the U.S. Federal Trade Commission in 2012, which stated that it had deceived consumers by forcing them to share more personal information than they had desired.
Per the settlement, Facebook is required to get user consent for certain changes to its privacy settings and is also subject to 20 years of independent audits.
Hence, keeping the aforesaid in mind, Facebook has added certain privacy features as well.
The newly updated Paper app will enable users to limit the audience of their posts going forward.
Per Gartner, ad market spending is expected to hit $42.0 billion in 2017.