Facebook’s Slack-Killer App Could Change the Face of Business Communication

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August 5, 2016 8:49am Nasdaq:FB

facebook-fb-logoSocial media giant Facebook Inc (NASDAQ:FB) is working on a business-centric version of its service, and it could put existing intra-office communication systems like Slack out of business.


Dubbed “Facebook at Work,” the system currently looks a lot like the Facebook you’re used to. There’s a timeline with updates from your colleagues, and the ability to connect with and follow other people in your organization.

So far, the biggest differences between usual Facebook and Facebook at work seem to be the business logo and muted gray color. Have a look:

Facebook at Work
Image: Facebook

There’s also no Friends list in Facebook at Work. Instead, you simply follow colleagues — but unlike regular FB, they don’t need your approval to follow them.

A potential game-changer of the new platform is the Groups functionality. Imagine everyone who works in your department is in the Group, and can post throughout the day what they’re working on, what they need help on, adding polls to find what times for meetings work best, and more:

fb-work-groups

If you want to try Facebook at Work for your organization, you probably can’t. It’s currently invite-only, and the company has approved only a handful of its 60,000 applications so far. Current users of the system include The Financial Times, RBS, and Club Med.

FB will likely solicit feedback from its small current group of businesses using the platform and make significant changes and improvements before opening it up to everyone. While regular Facebook is and probably always will remain free, Facebook for Work is slated to be a pay service. Pricing information isn’t available, but when the world’s largest social media service plans something this big, you can bet they’re expecting to see some big returns on the investment.

Facebook shares rose $0.58 (+0.47%) to $124.94 in premarket trading Friday. FB has gained 18.82% year-to-date, compared with a 6.16% rise in the benchmark S&P 500.

FB-2016-08-05


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