The world’s largest restaurant chain, McDonald’s Corp. (NYSE:MCD) reported increases in revenues and net income for the fourth quarter, meeting analyst expectations and giving support to the Consumer Discret Select Sector SPDR (NYSE:XLY), the iShares Dow Jones US Consumer Services (NYSE:IYC), the Vanguard Consumer Discretionary (NYSE:VCR) and the PowerShares Dynamic Food & Beverage (NYSE:PBJ).
Revenues for the Oak Brook, Ill-based company jumped 4 percent to $6.21 billion, of which $4.2 billion were generated through company-operated restaurants and nearly $2 billion from franchise-operated restaurants. Furthermore, total operating income grew by 5 percent from the prior-year quarter to $1.16 per share helping push earning year over year up nearly 6 percent.
Much of McDonald’s success has been driven by the success of its dollar menu meal items and its premium products. According to its quarterly report, further support came from a rise in comparable-store sales across all regions of the world and new menu offerings such as frappes, fruit smoothies, cinnamon rolls, Angus steak wraps and oatmeal, which drove higher foot traffic in the reported quarter.
Another positive sign of McDonald’s performance was in the 5 percent rise in global comparable sales during 2010 with positive comparable sales across all geographical segments. In the United States, sales increased 4.4 percent, in Europe 3.4 percent and in Asia/Pacific, Middle East and Africa (APMEA), a whopping 5.5 percent.
As for the future of the golden arch, the 32,000-plus worldwide locations that sell McDonald’s products are expected to continue to see positive revenue growth and the company as a whole is expected to continue to open new stores as demand for its products remains insatiable, especially in the APMEA region.
Although the outlook for McDonald’s appear to look upbeat, it is equally important to consider the risk factors that could eat away at the company’s bottom line such as increased commodity prices, increased competition from other fast-food restaurant operators and macroeconomic forces such as decrease in consumer spending. In fact, commodity prices are expected to remain elevated in the coming year, due to supply and demand imbalances, competitors like Yum Brands (NYSE:YUM) are focusing on their core-businesses to gobble up more market share and unemployment levels in the developed world, in particularly the US and parts of Europe, remains stubbornly high which could influence consumer spending—all forces which could hinder McDonald’s future.
- Consumer Discret Select Sector SPDR (NYSE:XLY), which boast McDonald’s as its top holding at 6.35% of its assets
- iShares Dow Jones US Consumer Services (NYSE:IYC), which allocates 4.86% of its assets to McDonalds
- Vanguard Consumer Discretionary (NYSE:VCR), which allocates 5.63% of its assets to McDonalds
- PowerShares Dynamic Food & Beverage (NYSE:PBJ), which allocates 4.59% of its assets to McDonalds.
Written By Kevin Grewal From ETF Tutor Disclosure: No Positions
Kevin Grewal is the founder, editor and publisher of ETF Tutor and serves as the editor at www.SmartStops.net, where he focuses on mitigating risk and implementing exit strategies to preserve equity. Additionally, he is the editor at The ETF Institute, which is the only independent organization providing financial professionals with certification, education, and training pertaining to exchange-traded funds (ETFs). Prior to this, Grewal was a quantitative analyst at a small hedge fund where he constructed portfolios dealing with stock lending, exchange-traded funds, arbitrage mechanisms and alternative investments. He is an expert at dealing with ETFs and holds a bachelor’s degree from the University of California along with a MBA from the California State University, Fullerton. He is a contributing author on The Street – his articles can also be found published on various sites including Yahoo! Finance, The Globe and Mail , Daily Markets, MSN Money, Seeking Alpha, Fidelity Investments, Traders Library, and Minyanville.