Twitter Acquires Tiny Startup, Installs Founder As New Product Head

Embattled social media giant Twitter Inc (NYSE:TWTR) has tapped a former Google product guru to head up its products division.

It had to first buy Keith Coleman’s startup, Yes Inc., to do so, however. A blog post from Yes broke the news today:

Our team has always admired Twitter, a product that brings the whole world closer. From elections to revolutions, olympics to arts, it connects people across the globe around the events that are happening right now. Twitter also speaks to our love of working at a global scale.

Yes, which makes apps to help connect people in the real world, will be shut down as a result, with Coleman taking the helm at Twitter as its head of product. He has the dubious distinction of being the sixth person to hold that title in the past six years.

Coleman previously worked for Google for several years, and in his new role will report to Twitter CTO Adam Messinger.

Twitter has made a lot of headlines this year, mostly for all the wrong reasons. The company put itself up for sale, but failed to find a willing buyer in a much-publicized saga. Later, it continued a recent string of job cuts as it struggles to reach profitability. Then in October, it unexpectedly pulled the plug on micro video service Vine, much to the chagrin of Vine’s millions of users.

Here’s hoping that Coleman can be the spark that ignites a turnaround for the social media giant, which despite its utility for many daily active tweeters, has failed to attract new users and revenue streams.

Twitter shares rose $0.04 (+0.22%) to $18.07 in Friday morning trading. Year-to-date, TWTR has fallen 21.97%.